Continental Tyres, Prudential RideLondon 2017's official safety partner, commissioned Mammoth in association with Anthem Studios (www.anthemstudios.com), to produce an animated film to remind all riders of the key safety messages for Ride Day.  With reminders to stay left unless overtaking, avoid taking selfies until the end, and the key message that it's a ride and not a race, anyone taking part in the Prudential RideLondon-Surrey 100 was provided with a fun and valuable watch before the big day.

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